Top Dog Marketing

Roadmap to a Customer-Centric Strategy

November25

Part of the appeal of customer-centricity is that it takes very little business acumen to grasp its core concept. Focus intensely on customers, align your products or services with their interests, and voila: a customer-centric culture is born. Simple, right? Not quite. Becoming a truly customer-centric organization is perhaps one of the most difficult transitions an organization can make, fraught with hidden obstacles and unanticipated challenges. Here are three potential roadblocks on the path to a customer-centric strategy, and how to get around them.

Failing to understand your most valuable customer A customer-centric strategy is only as good as its customers. You cant let the average customer dictate what you do, says Robert Duboff, CEO of Hawk Partners LLC and coauthor of the book Market Research Matters. Generally speaking, Duboff says, 20 percent of a company’s customer base generates 80 percent of its profits. Given that split, its imperative to put your most valuable customers at the heart of your approach.

Identifying those customers need not take exhaustive research and complicated measures. It can be a fairly straightforward process, as it is with the Net Promoter Score, or NPS, a metric developed by Bain & Co.s Fred Reichheld. As set forth in The Ultimate Question written by Reichheld and published by Harvard Business Press the NPS approach consists of one simple question: On a scale of one to 10, would you recommend us to your friends?

Based on the answer to that question, customers are segmented into three categories: promoters, who actively champion a particular product to their friends and colleagues; passives, who are lukewarm about the product; and detractors, the opposite of promoters. A given company’s score is simply the difference between its number of promoters and its number of detractors.

NPS has proven to be a powerful tool for such companies as General Electric Capital Solutions, which has used it not only to identify customers that are already valuable promoters but to gain insights into how it can convert detractors. For a business like GE Capital Solutions, which serves more than 1 million very diverse customers in many different industries, NPS helps us better understand what our customers are feeling and how we can improve their experience with us, says Stephen White, a spokesperson for GE Capital.

Failing to support your external customer-centric strategy with an internal customer-centric strategy Speaking of valuable customers, what about that most priceless customer of all your employee?

While most companies aren’t in the habit of regarding their employees as customers, those seeking to instill a customer-centric culture should rethink their stance, argues Elaine Berke, president of Westport, MAbased EBI Consulting, which specializes in helping organizations develop customer-centric strategies. Customer-centricity needs to come from the inside out, says Berke. Leadership must avoid a double standard that makes it OK for managers to argue with or demean staff while still being courteous and considerate to external customers.

Consider the case of the world-renowned Johns Hopkins University Hospital. In developing a comprehensive Service Excellence initiative aimed at boosting its level of patient care, the hospital included employee satisfaction as a core component of the program. The hospital conducted an extensive survey to gauge employee concerns that turned up such simple, actionable insights as making it a point to compliment co-workers and instituting criticism-free no negativity days.

Customer-centric organizations value and respect internal customers as much as external customers, says Berke. Like the old saying goes, If you’re not serving a customer, you’re serving someone who is.

Failure to identify the moment of truth Companies spend considerable time and resources developing metrics for processes, execution and other day-to-day functions but often overlook defining their moments of truth those points at which a customer interacts with a company’s product or service and forms an impression. Companies are usually very good at creating metrics around [such procedures as] production deliverables but have a much harder time knowing how to create and measure standards relating to the quality of customer service being delivered, Keith Bailey of Sterling Consulting Group says.

In defining a company’s moments of truth, Bailey suggests looking at three different angles quality of product, quality of procedures and quality of relationships. Taking a hotel as an example, the quality of the product would be the cleanliness and comfort of the rooms. The quality of procedures would be such factors as how it long it takes to check in or how long customers wait for room service. The quality of relationship would be the friendliness and helpfulness of the staff.

Considering each angle separately allows a company to isolate the negative moments of truth within each and develop a game plan for turning them into positive experiences. Procter & Gamble, for example, identified its moment of truth as that instant when a shopper picks up one of its products and decides whether or not to purchase its decision the customer makes in an average of six seconds. The company has overhauled its marketing with that insight in mind, creating a global First Moment of Truth business team designed to win over the customer in that moment.

There are as many different customer-centric approaches as there are customers, and each has its own unique challenges, but the road to a truly customer-centric strategy always begins with the same steps.

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The Keys On Getting More Business Clients

November22

Here is a great question that I was asked a little while back. “I am selling products to businesses and I am trying to get more clients. I sell consulting. Do you have any hints or suggestions?” I go into detail on my answer within this paragraph and I thought that it would be of great benefit to anyone who reads that is in a similar situation.

The first step to getting more business clients is to make a list of your existing business partners. You can ask your existing business partners to introduce you to companies and individuals they work with. In some cases existing vendors or customers of your partners could be interested in doing business with you, too.

I know one speaker that I worked with, who delivers presentations to not only companies but also associations. Associations are great by the way because they have got people from all kinds of different companies who are members of that particular association.

When he presents in front of those, one of the things that we set up for him was a referral campaign and also a contest where all they got to do is give a testimonial, put their name, email, and other contact information, and he draws right from that particular presentation. Winners are given gift certificates to hire him back again so he is getting repeat business.

The discounts he offers are not negligible - as far as I remember, his gift certificates were for $500 and $250. He usually charges $5,000 per presentation, so the discount is tangible. The catch is that if the certificate is not redeemed within a predefined period of time, for instance 3 or 6 months, it is voided. The risk to have the certificate expire makes people take action - in this case, to hire him for another presentation.

If the winners don’t redeem their certificate, it feels like they have lost money. When he started applying this strategy, his repeat business increased dramatically. The strategy is brilliant because it works for everybody involved - winners get a valuable piece of paper, the audience likes him anyway, and when somebody wins the certificate, this is one more reason to invite the speaker again.

If people have a good reason to hire you again, then they will. That is why, you should always think of creative ways to provide good reasons for rehiring, when you sell your services. The moment to do it is when the audience is gathered in front of you and are excited by your performance. Followup is essential because it will remind them of the nice moments with you and they will make the necessary steps to hire you again.

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Good Customer Service Starts Here

November18

A lot of organizations are satisfied with the level of customer service they provide. But, if you asked their clients how they were doing, you would be surprised to hear their views. Most customers say the employees are rude and the customer service is porr at best. If you knew some tips that others don’t, imagine how you would stand out in comparison to your competition. The following five things are what customers look for most.

1. Provide a personal touch. Most people engage in small talk at some point in a business deal. Following up on this small talk can make customers feel that they are special and wanted in your business. This can be as simple as asking a customer whether they got over a cold they were fighting or asking them how their daughter performed on the SAT’s. Although this doesn’t seem like much, it will reap huge rewards and build customer loyalty.

2. Create service that is customized. This basically means finding out what your clients need or want and then giving it to them. Perhaps they do not like meeting in person to go over documents, so you email them or fax them instead. Making accomodations for them will satisfy them and make them want to use you instead of someone else.

3. Consider complaints as serious. Do not be offended or dismiss a complaint, think of this as an opportunity for improvement. Be sure the customer is happy before walking away, and that they feel heard and valued. If someone is not happy, they will definitely tell others.

4. Being honest. Revealing negatives as well as positives regarding your products will gain you trust. If you display dishonest qualities, your customer will not return. By building honesty into your values as a company, you are securing a place above your competition.

5. Get your employees into the act. Talk to your employees about the way you expect them to treat every employee who walks through the door. You can even offer incentives and prizes for superior customer service. Your customers should be treated well every time they interact with your business, whether it is with your secretary or with you.

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Adjusting the Picture on Customer Focus

November1

At first glance, big picture thinking and customer focus would seem to be mutually exclusive terms. After all, the first phrase connotes a farsighted, panoramic view of business, while the second implies an intense, laser-beam-like concentration on the customer. Yet as revealed in Magnifying Customer Focus: A Study of Current Trends and Future Possibilities 2006-2016, a global study commissioned by American Management Association and conducted by The Human Resource Institute, the terms are not only compatible, they are inseparable.

The study finds that customer focus is a top strategic concern for many businesses today and is ranked as one of the most important needs concerning issues ranging from leadership challenges to ethical behavior and innovation. Yet it also reveals that there is a wide disparity between what activities companies practice when it comes to customer focus and what they should be practicing.

The study asked respondents to rank a variety of strategic actions in each of five areas environment/culture, communications, HR practices, measurement and organizational practices in terms of what their companies are doing now and then to rank those same actions in terms of what their companies should be doing. Here is a closer look at the results for each of the five areas.

In environment/culture, having the support of top management ranked number one in both the should-do and doing-it-now categories. On the surface this would appear to be a heartening result leadership is doing what it should be doing.

But that good news is undercut by the number two should-do action: having leaders set the example with customer-focused behaviors. This is only number four in the doing-it-now category, meaning that while leadership may nominally support customer focus, it is not necessarily supporting it with its actions. Perhaps that helps explain why including customers in our corporate value statements ranked number two in the doing-it-now category but only number six in the should-do category; mission statements are all well and good, but its action that counts.

In the communications area, Magnifying Customer Focus finds that companies are falling short of communicating the customer focus message internally. Respondents ranked the action of having an internal plan in place to communicate customer insights number four in the should-do category, but only number seven in the doing-it-now category, suggesting that many companies are missing this crucial component. Its important to note that this doesn’t simply mean leadership handing down memos. It means employees at all levels of the organization must share their perspective and facilitate feedback from the customer so the company can get a true picture of the state of its customer service.

Companies are placing too much emphasis on market share as an indicator of customer satisfaction, according to respondents results in the area of measurement. Regularly measuring market share ranked third in the doing-it-now category, but eighth in the should-do category, strongly suggesting that respondents believe this particular metric is of little value when it comes to gauging customer satisfaction. Bain & Co.s Fred Reich held has gone even further in questioning the relevance of market share as a reliable measurement of customer satisfaction. Reichheld maintains that although companies may capture market share and generate considerable revenue from dissatisfied customers, it is actually more costly than profitable in the long run to do so.

When it comes to HR, expecting employees to anticipate customer needs ranked number one in the doing-it-now category and number three in the should-do category. It seems that while the respondents believe this strategic action is important enough to be included in the top three of actions that should be taken, it is not the overall most important action. That distinction belongs to providing customer-oriented employee training, an action that ranked number one in the should-do category and number three in the doing-it-now category, a surprising result considering the number of customer service training programs currently in place. The takeaway from this seems to be that while companies may think that they?re addressing customer service training needs, they are in reality falling far short.

While the organizational practices area is a broadly defined subgroup with substantial overlap with the other four areas, it did produce some interesting results of its own. For example, responding to demands for customization and personalization ranked eighth in the doing-it-now category but ranked only twentieth in the should-do category. Customization and personalization have been hot topics lately, with many proclaiming them the next big thing, but clearly the survey respondents consider them overrated as a customer focus issue.

Conversely, the tactic of being customer-focused at all customer touch points, not just sales training and customer service ranked fourth in the should-do category and twelfth in the doing-it-now category, revealing a large disparity between its perceived importance and the extent to which its executed.

That point an urgent reminder that customer focus needs to be instilled throughout the organization and not isolated in one or two departments serves well to sum up the entire survey.

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Monster Customer Service Blunders and How to Avoid Them

October30

Despite all the rumbling and grumbling about poor customer service, there are always a handful of renegade businesses that somehow find ways to keep their workers fired up and their customers delighted and coming back for more. In these rarified places, highly motivated employees pursue customer delight with a passion; they ignite a flashpoint of contagious enthusiasm that spreads throughout the organization like wildfire.

How do they do it? They conscientiously avoid what I call the Top 5 Monster Customer Service Blunders”:

Monster Blunder #1: Trying to solve the problem with superficial employee training. Workers call it smile training programs intended to convince staff to look and sound more cheerful, while giving them no particular reason to feel any more cheerful. When you boil it down, this kind of training does nothing more than itemize the specific service behaviors workers are expected to exhibit. It then becomes managements job to somehow enforce these designated behaviors into the daily operation of the business. If this approach has any effect at all, it typically creates conduct that strikes customers as mechanical and insincere. Worse, it often intensifies worker resentment and cynicism.

Instead of attempting to dictate what workers should be doing to delight customers, the better approach is to give workers opportunities to generate their own ideas for delivering a better customer experience. Managements role then becomes helping employees implement these ideas, allowing workers to enjoy the motivational boost they derive from positive feedback from delighted customers. This level of employee ownership and involvement is a key cultural characteristic of virtually all flashpoint businesses.

TO AVOID THE BLUNDER: Train managers and supervisors, not just employees, to facilitate interactive brainstorming sessions in which employees come up with their own strategies for improving the customer experience.

Monster Blunder #2: Blaming poor service on employee cynicism. When business leaders complain to me about the cynicism of their workers, I’m always inclined to ask them if they believe these workers were already cynical before their first day on the job. If so, the organizations hiring practices are clearly not working very well. If not, then the cynicism may be a direct product of something in the organizational culture.

Employee cynicism is the direct product of an organizations visible preoccupation with self-interest above all else a purely internal focus. The focus in flashpoint businesses is directed outward, toward the interests of customers and the community at large. This fundamental difference in cultural focus makes all the difference in the world.

TO AVOID THE BLUNDER: Instead of trying to fix the employees, set out to fix the culture by removing operational obstacles to customer delight. Invite workers to participate in identifying and removing cultural roadblocks to further enhance their sense of involvement and ownership.

Monster Blunder #3: Using negative customer feedback as the primary basis for action. Businesses often implement elaborate customer surveys and other feedback mechanisms but then use them primarily to highlight customer problems and complaints. Employees come to dread these measurement and data-gathering initiatives, since the emphasis is always on the negative, on finding out whos to blame for anything and everything that went wrong.

Flashpoint businesses, too, rely on a variety of customer feedback tools but for an entirely different purpose. Here its positive feedback that becomes the primary basis for action. Feedback is used to uncover and highlight everything thats going right. Managers actively seek out hero stories examples of employees going the extra mile to deliver delight. Positive feedback is the catalyst for ongoing recognition and celebration. In this kind of culture, theres always some new reason for cheering and hoopla. Its why employees in flashpoint businesses find it easy to see themselves as winners on a winning team.

TO AVOID THE BLUNDER: Start using your own customer feedback data to uncover and celebrate examples of service excellence.

Monster Blunder #4: Reserving top recognition for heroic recoveries. Does this scenario sound familiar? A customers order gets fouled up, and a dedicated employee catches the problem and goes to heroic lengths to correct the situation or make up for it in some way. The appreciative customer advises management of this employees heroic initiative and management in turn gives the employee special recognition for his or her efforts. You may be wondering, Wheres the blunder in this?

Its a monster blunder when these kinds of recoveries are the primary if not the only sources of employee recognition. If foul-ups represent workers only chance to feel appreciated on the job, then in effect such foul-ups become almost precious to the workers. If, later, management announces that steps are being taken to correct these foul-ups for good, its news that may not win much support from employees. It can feel like this kind of corrective action will rob them of their only chance to shine.

Flashpoint businesses celebrate heroic recoveries, of course but they hand out the splashiest recognition to employees who delighted customers where no foul-ups were involved. This makes it easier to motivate workers to strive for the elimination of operational problems.

TO AVOID THE BLUNDER: Reserve your most extravagant recognition for service champions who deliver delight in routine transactions that have no element of heroic recovery associated with them.

Monster Blunder #5: Competing on price. This is one of the most commonplace (and costliest) mistakes in business. When it comes to purchasing decisions, price becomes the ultimate deciding factor only in cases where everything else is equal which is almost never. Theres usually at least one little something that gives one business an edge over another one. The real competitive advantage belongs to the business with the highest perception of value, not the one with the lowest price. The overall sense of value is based on the total customer experience, which takes into account less tangible factors, such as helpfulness, friendliness and the personal touch. These values often allow businesses to retain their competitive edge despite slightly higher prices.

TO AVOID THE BLUNDER: Institute a formal process by which employees can continuously come up with new ways to expand customers perception of value.

Concluding Thoughts: The kind of customer-focused cultures we find in flashpoint businesses obviously don’t happen by accident. These organizations create, implement and refine a process for producing delighted customers. A good place to begin is to stop the top five customer service blunder monsters from rearing their ugly heads in your organization.

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Get Better Results By Having A Q&A Session For Clients

October26

Question and answer seminars for your customers can help you accomplish many things. Some examples are: you can create buzz about your website, increase your mailing list size, launch a new service or product, or even increase your profits.

A q&a seminar can certainly help you increase your mailing list. Put up a notice on your website that you are holding the seminar, and feel free to include the day and time, but don’t publicly announce how they access it. Instead, have them fill out a form tied to your autoresponder. Once they fill out the form, your autoresponder can send them an email with the teleconference or web conference room information.

If you are preparing for a product launch, having a question and answer seminar can work similarly to holding a press conference. It gives you the opportunity to explain the benefits and features of your product, and create publicity, and hopefully to increase your sales. The more information you can get out about the new product, and the more likely they are to want it and buy it.

Question and answer seminars also give you the platform to communicate and interact with your customers on a personal level. Some businesses will have a special seminar for only past customers. This format also is a fantastic way to get feedback on how to improve your existing product, and to get some ideas for future ones.

A smart thing to do when offering such seminars, is to record them, and sell them alone or packaged together at a later date. You can also add them as free bonuses to your other products when you sell them.

Another option is to open these seminars up to other people as a form of advertising. If your website is focused on business information for women who want to work from home, a virtual assistant or ghostwriter may be more than happy to pay you a fee for the opportunity to speak to your audience. To be most effective, the presentation shouldn’t simply be a sales pitch. The presenter should provide some helpful information, as well as promote their business.

There are many ways in which you can hold your seminar. Some companies will allow you to use one teleconference line free of charge. Or, for a nominal fee, you could book a web conference room. Through this you can show photos, graphs and even PowerPoint presentations. You might also choose to take advantage and use a conference room and a teleconference line at the same time.

After you’ve established the method, date and time of your event, it is time to start promoting it. If you have an existing mailing list, make sure to let your followers know about your seminar. You might even display some information on your site, as well as mention it in any email or forum signatures you use. If you have a team of affiliates, get them involved as well. If you don’t have existing affiliates, as anyone you network with online to help you get the word out. You may even want to consider purchasing some targeted advertising for your event.

The more you hold q&a sessions, the more comfortable you will become with the planning and promotion process. Remember, these are fun ways to promote your business and connect with your customers, so take some time to enjoy the process.

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Failure to Reserve for Long-Term Cost Wrecks Current Margins

October23

The expense of supporting a product in the field can easily bankrupt unprepared companies. Every sale carries with it the liabilities of breakdowns, returns, parts inventories, legal action, call centers, training, etc, liabilities which lag - often by more than a financial year - the actual sale. Holding back a percentage of each sale to pay for those past sins is a sensible business practice, otherwise you’ll find yourself scrambling to cover old debts with current money, kind of like today’s big banks.

There is a method to the madness. The real challenge is knowing exactly how much of each sale to reserve. If you don’t hold back enough, you’ll run out of money before all the liabilities fade away. If you hold back too much, that’s money you could have taken to the bottom line today. Like walking a tightrope, balance is everything. Consumer products like cellular handsets carry post-sale liabilities of between 2-4%. Such products are relatively easy to establish reserves for because there is so much history and the technology typically changes incrementally. Also, lifespans are short; a year or two under warranty and about three years total, so even if mistakes are made they don’t haunt you forever. Fixed products like transmitters, large machinery, telephone central offices, all live much longer, in the tens of years, which presents a totally different scale of the problem.

Reserves should overlay liabilities as precisely as possible. Holdbacks should be just enough to cover trailing costs, no more. What’s the formula? Established OEMs with plenty of experience usually get it right. New companies sometimes forget reserves altogether. Big mistake. . . Getting the right answer is easy for established businesses with a history in a particular technology. For example, every Ethernet router manufacturer knows, almost to the day, the MTBF of a 16-port hub. On the other side, however, emerging technologies can be a real guessing game. In that case the trick is to constantly monitor every aspect of post-sale cost during ramp-up, then respond fast with adjustments in reserves, usually on a month-by-month basis. Obviously, step function changes in sales volume can mess up the best of plans on either side of the formula; Small sales mean not enough data. Big sales mean it’s too late, the horse is already out of the barn.

When reserves aren’t carefully managed, increasing sales volume often masks the problem: On the upswing, margin from increasing volume is easier to spread across last-year’s trailing liabilities because not many units were shipped. However, on the downswing, just like financial derivatives, decreasing sales volume no longer covers trailing costs, which then explode all over the current margin, driving net profits severely negative. A worse problem occurs when margins are plundered from new, unrelated products to cover costs on things no longer sold. Good fiscal discipline means religiously isolating product P&Ls.

Disciplines borrowed from quality systems, like continuous improvement methods, keep post-sale liabilities in check. Simple feedback systems are a starting point. It’s important to regularly push the top five field service problems back into the executive suite, communicating constantly to build organizational consensus. When the senior leadership agrees there’s a problem, engineering and production will take action, particularly if individuals are tasked with corrective action and penalized accordingly. I know of one company that set a fixed warranty reserve of 5%, then doled out whatever was left over as a holiday bonus. Smart. . .

Here’s a real problem: Imagine what happens when fiscal discipline breaks down and unscrupulous managers, especially those looking to distort the P&L in order to misrepresent their performance, are allowed to pluck reserves from the money tree far in advance, in essence to borrow from the bank to paint a rosier picture. This should never be permitted. Good financial control means having post-sale managers, as well as the CFO, approve all changes in reserves.

In a perfect world, every product would carry some kind of post-sale revenue activity to cover its post-sale costs. If fact, non-device revenue from extended warranty, software support, accessories, downloads, etc, does exactly that. A good target for non-device post-sale revenue is 30%, which nicely covers liabilities with plenty left over. A great idea is to bundle non-device sales across multiple products in order to leverage a greater opportunity. Best Buy’s Geek Squad is an example of selling total coverage, peace of mind on entire sites, not just individual products.

Great organizations run the post-sale customer experience as a business by itself, with its own P&L, thus decoupling financials from any single product’s success or failure. Fueled by reserves and sold services, the customer experience then settles into consistent expectations. Too often, in difficult financial times, customer service is the first ballast thrown out of the sinking balloon. Running it as a separate business keeps product managers honest, prevents them from offloading cost or otherwise faking the numbers.

Good post-sale business execution translates directly into new product sales. When customers are happy - doesn’t matter why - they come back. Wrapping a suite of non-device values around a commodity product like a cell phone differentiates you in a tough market. These days, with some consumer electronic margins below 10%, OEMs can’t afford to make post-sale mistakes. Every penny counts. Brand equity hinges on your product standing out. The post-sale customer experience, in many cases, is what makes the difference.

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Popular Adult Costumes

October13

How did you get started making corsets?
I’ve made them for years as part of theater costuming. There’s a fun narrative that gets passed around in those circles. A commonly heard gripe is that sometimes when you design a production with period costumes that require proper corsets or undergarments to achieve the correct silhouettes, certain pesky actors will stop wearing them, ruining the look (and this is usually once you’ve gotten on a plane to fly back home or have departed to work on other productions).

Where can I buy a sailor suit?
Jeans and tee-shirts are the standard convention uniform, but any comfortable clothing goes. Costumes are also popular - dressing as your favorite character can be a lot of fun and might even win you a prize in a costume contest! The only thing not to wear is anything that would be considered obscene or too revealing - if your mother would wear it in public, there is a good chance you’ll be asked to change by the convention staff. Comfortable shoes are always a good idea as well.

What can I put in my blue box?
You can put a whole range of recyclates into your Blue Box in Clackmannanshire. Cans (both aluminium and steel), glass bottles, plastic milk bottles and clear plastic water bottles can go in but please rinse these recyclates out. Textiles can be bagged up separately but again can you make sure these are clean as they are sent out to third world countries for reuse. We take all types of textiles including hats, belts, shoes and costume jewellery.According to an article in the Los Angeles Times, the most frequently worn suit labels are Bebe; Parallel; Tahari; Emporio Armani; Christian Frances Roth; DKNY; INC. at Macy’s; Laundry; and Claudio, from the store of the same name in the Beverly Center. The shoes are from Charles David and Kenneth Cole. Ally’s suits retail between $300 and $800.

Do you buy?
YES!!! We generally buy formal wear from the 1920’s to the 1970’s, casual wear and new/old stock eyewear. Also, we are always on the look out for terrific designer items (Dior, Mainbocher, Hattie Carnegie, Galanos, Travilla, Adrian, Traina-Norell, Schiaparelli, Lilli Ann, Gernreich, etc.). At this time we are NOT buying shoes, hats, costume jewelry, scarves or hankies.

Do you buy?
YES!!! We generally buy formal wear from the 1920’s to the 1970’s, casual wear and new/old stock eyewear. Also, we are always on the look out for terrific designer items (Dior, Mainbocher, Hattie Carnegie, Galanos, Travilla, Adrian, Traina-Norell, Schiaparelli, Lilli Ann, Gernreich, etc.).

What supplies should I bring to camp?
For dogs, bring dog food, dog towels, leash & collar, chew-proof tie out (stake or tree tie), water dish and food dish. Optional things to bring for your dog include brushes, costume for the contest, dog bed, dog crate, toys and treats.Wear any clothes that you can move around easily in. Wear shoes that won’t slip off or grip very much so that you can turn on the floor easily. However, it’s not too important for beginner classes. When you become more advanced, you might like to buy dance shoes or even a dance costume for special occasions. In Jazz/Funk, it is better to wear sneakers. You’re better off wearing a short sleeve top that you can strip down to because you’ll get pretty hot in most of the classes.

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Guarenteed Online Shopping Credit

September26

This question surely would have cropped up either in our mind or we could have asked some one else at least once. The truthful answer to this question is that it is a better idea to shop online for plenty of reasons. Let’s list a few great reasons as to why the Internet is a better way of shopping.

First of all, going out for shopping to the mall necessitate that you have the right kind of dress matching the weather. When you shop online, wear just about anything and do your research for that magnificent pair of shoes.

When you decide to shop at the mall, you have to think of ways of reaching the spot like a bus, a car or something else. On the contrary online shop means that you are not concerned about any transportation needs and you are also saving on traveling expenses. Even when you drive down to the mall, you have to think of finding the parking space and we all know how time consuming the experience can be. All you need for online shopping is a chair, which is waiting as your own parking space.

Shopping at a mall can be frustrating, for you will need to find the stores you need depending on the size of the mall. It is far more convenient asking the search engine to locate the goods you are looking for rather than spending enormous of time at the mall and getting confused in the bargain.

It is not uncommon to see malls seething with people who seem aimless and confused and moving all over the place. There is never a time where you will not accidentally bump someone or get in someone’s way (or they get in yours). This is impossibility when you are scanning through items which you want to buy.

Here are 5 reasons why shopping on the net takes less time, products are less expensive and more convenient compared to mall shopping. You could get some exquisite clothing which is imaginatively designed carrying some comical drawings and sayings on them. One such website has all of these great products plus so much more at 4u2wear2 Online Store. This site is famous for inexpensive items like TV-inspired t-shirts for women, men, teenagers, children and infants. Buy gifts from this store for anyone of any age and it has recently launched its baby boutique section called 2cute4u. Tell me is it ever going to be that you can actually buy all these things in any one shop in a mall?

I still believe that Malls can be a great experience when you have the time, money, energy, and patience. In case you are without any of these, then online shopping is your only choice. Start with your online shopping in the comfort of your home wearing your favorite clothes, with a hot cup of coffee by your side.

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Important Online E-commerce Solution For Merchants

September17
by Bryan Jeebs

Considering shopping cart software for that online business if yours? There are many cases when shopping cart software is too expensive for a small business owner.If you are one of those then have no fear because you will now have a revolutionary new online E-commerce solution at the disposal of your business or charitable organization.

How you may be asking? Your solution to that problem my friend is M-commerce. If you aim is to get around using the all too often difficult and unreliable shopping cart software, then M-commerce is definitely the route to go. Of all the current online E-commerce solutions, it has been shown that customers and donors much prefer M-commerce.

You simply must have a secure and reliable online E-commerce solution if you are going to be an online business or charity owner. A great many businesses and charitable organization fail to find out about M-commerce. Many businesses and charities with an online presence are now beginning to use M-commerce as one of their online E-commerce solutions.

For any business or charity starting up across the globe, M-commerce is becoming a must have. Typical online E-commerce solutions do not allow users to get into the vast market of individuals that M-commerce allows for.

M-commerce is a revolutionary way of letting your customers or donors add whatever their cost is directly to their mobile phone bill. M-commerce is overall more secure and more reliable than debit card and credit card companies, as well as bank accounts. You wouldn’t think so, but it turns out there are around 3 billion people around the world who have a mobile phone that they pay off every month, yet they lack a credit card, debit card, and bank account.

Reliability and ease of use are certainly two important factors for businesses and charities looking for an online E-commerce solution. If you are looking for security, reliability and no fees then look no further than EveryBizNeedsThis.The online E-commerce solution, M-commerce is gaining more in popularity day by day. If you click on the links at the bottom of this article you can find a wonderful M-commerce company. Finding new innovative online E-commerce solutions such as M-commerce is essential for the growth of a business or charity.

Most entities that require some sort of method of taking payments online normally find that the M-commerce solution innovator that I have linked to at the end of this article to be a quality, cost-efficient, highly secure and also reliable suit. This company uses the most recent technology for secure handling of all transactions. This online E-commerce solutions company sees to it that every person, business or charitable organization that is chooses to use M-commerce has an overwhelmingly positive experience. The company I have linked to permits businesses, individuals, and charitable organizations the power to process dealings with zero fees, allows for them to streamline payments,and also help them develop very good customer and donor relationships.

Buyers and those who give prefer to use online stores as well as charity web sites for the fact that they are a great deal more handy than physically travelling to actual malls and buildings housing charities. Nonetheless, one of the largest challenges of an business or charity web site is being confident that your purchasers and also donors are able to easily and conveniently make buys as well as contributions. Having an M-commerce solution added to your companies or charitable groups web site will male sure that all of your donors and clients are completely satisfied and become regular clients and contributors

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